Guide
Do I need my own website if I am on a trade directory?
A trade directory such as Checkatrade can bring you leads and gives customers reviews they trust. Your own website does something a directory profile cannot: it shows only your business, on an address you own, and it keeps working if you ever leave the directory. Many tradespeople use both.
What a directory profile gives you
- Reviews collected by a third party, which customers tend to trust more than reviews a business publishes about itself.
- Customers who are already looking for your trade in your area.
- A badge that some customers look for.
What it does not give you
- Your profile sits beside your competitors'. A customer comparing trades sees the others on the same screen.
- The directory decides the layout: how many photos, how much you can say, what order things appear in.
- It lasts as long as your membership. If you stop paying, the profile and the address people saved go with it.
What your own website adds
- Only your business on the page, with as many photos of finished jobs as you want.
- An address you own, for your van, invoices and cards.
- A quote form with your own questions, which can accept photos of the job.
- A link to your directory reviews, so the trust you earned there works on your website too.
How to use both
Put your website address on your directory profile where the directory allows it, and link from your website to your directory reviews. On a LetsBuildWeb website the contact section has a place for your Checkatrade link, and a logo strip shows each membership with its number and a link customers can check.
See our designs for builders, electricians and roofers, or what a website costs.
See your website before you pay anything.
Building is free. You pay £20 a month only if you launch, with no minimum term.
Page last updated 10 November 2026.