Guide
Website or Facebook page: which does a small business need?
A Facebook page is enough to stay in touch with customers who already follow you. A website does a different job: it is found by people searching for what you do, it works for people who do not use Facebook, and it is an address you own. Most small businesses do best with both, each linking to the other.
What a Facebook page does well
- It is free and quick to set up.
- It reaches your regulars: people who follow you see your posts, offers and live videos.
- It is good for conversation: comments, messages and recommendations in local groups.
What a Facebook page cannot do
- Your facts get buried. Prices, opening hours and what you offer sink under newer posts, and a visitor has to scroll to find them.
- Not everyone can see it properly. People without a Facebook account are often asked to log in before they can read a page.
- You do not control it. The layout, what appears beside your posts and whether your page is shown at all are decided by Facebook, and can change.
- It is not an address you own. A domain name registered to you stays yours whichever company hosts your website.
What a website adds
- One page with the answers: what you do, what it costs, where you are and how to reach you, in the same place every time.
- Something for search engines to show when a person looks for your kind of business in your area.
- A contact form that sends enquiries to your email, with the questions you choose.
- An address for your van, cards and packaging that does not depend on one social network.
Using both together
Keep posting on Facebook, and put your website address in your page's details and at the end of your posts and lives. On the website, link to your Facebook page and, if you like, show a recent video. Customers who follow you stay on Facebook; customers who search find the website.
What it costs with us
A LetsBuildWeb website is free to build and costs £20 a month after launch, including the domain name, with no minimum term. See what the price includes, or see the designs for your trade.
See your website before you pay anything.
Building is free. You pay £20 a month only if you launch, with no minimum term.
Page last updated 10 November 2026.