Guide
What should a small business website include?
A small business website needs seven things: what you do, where you do it, proof that you are good at it, your prices or how you price, when you are open or available, an easy way to get in touch, and a layout that works on a phone. Everything else is optional.
The seven things
- What you do, in one line, at the very top. A visitor decides in a few seconds whether they are in the right place.
- Where you work: your address if customers come to you, or the towns you cover if you go to them.
- Proof: photos of your own work, reviews from your own customers, and any memberships or qualifications.
- Prices, or how you price. A price list, a starting price, or a plain statement that quotes are free.
- When you are open or available.
- One obvious way to get in touch: a phone button that calls with one tap, and a short form.
- It works on a phone: readable text, buttons big enough to tap, nothing that scrolls sideways.
What you can leave out
- A long About page. A few honest sentences and a photo of you do more.
- Stock photos of strangers. A plain photo of your real work is more convincing.
- A blog you will not keep up. An empty news page looks worse than none.
- Pop-ups and sliders. They get in the way on a phone.
Keeping it up to date
The most common fault on small business websites is old information: last year's prices, a phone number that has changed, hours that are wrong. Choose a website you can edit yourself in a minute, and check it whenever something about the business changes.
How LetsBuildWeb covers the list
Each of our ready-made designs starts with the sections its trade needs, with sample text that you replace. You edit everything yourself, on a phone or a computer. Building is free, and it is £20 a month after launch. See how it works.
See your website before you pay anything.
Building is free. You pay £20 a month only if you launch, with no minimum term.
Page last updated 10 November 2026.